With the precedent imagery the client provided, it was clear the direction for more fresh and modern aesthetic. As the site is at a major intersection, it was important to save that prime corner location for a national brand. Locating Starbucks at the corner allowed for them to activate the project from the street with their outdoor seating. Moving on to the rest of the building, the base building consisted of a thin brick veneer with typically 10' high storefronts. Painted steel lintels, building copings, and storefront were all painted black. In the Starbucks buidling, a chamfer was added toward the paseo. This allowed for better views into this activated space, with what will be fantastic outdoor dining spilling onto it via operable storefront. String lighting between the buildings was also shown which could be elevated with seasonal motifs. The other building follows the same base language, but adds some wall murals to activate it. The alucobond detailing at the end cantilevers over the drive-thru and captures the eye coming west bound on East 33rd.
Unfortunately, as time was short, the renovation didn't get the same level of architectural embellishment, but the modern language of the new buildings was able to bleed into the existing. This was accomplished by removing the decorative trim, refacing the columns, fascias, soffits, and metal roofs. The double bay "pop-up" was modified further to allow for an elevated experience with the raised ceiling. It is accented with modern light fixtures and ceiling fans.
